{"id":4429,"date":"2019-09-04T15:22:05","date_gmt":"2019-09-04T13:22:05","guid":{"rendered":"https:\/\/www.vitecoelearning.eu\/gamification-in-business-as-new-model-of-training-within-companies\/"},"modified":"2023-05-11T13:29:32","modified_gmt":"2023-05-11T11:29:32","slug":"gamification-in-business-as-new-model-of-training-within-companies","status":"publish","type":"post","link":"https:\/\/www.vitecoelearning.eu\/en\/gamification-in-business-as-new-model-of-training-within-companies\/","title":{"rendered":"GAMIFICATION IN BUSINESS AS NEW MODEL OF TRAINING WITHIN COMPANIES"},"content":{"rendered":"\t\t
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As already mentioned many times in our JOurnal, the innovation in the field of e-learning has a key role to provide a better training experience. In this frame,\u00a0gamification in business<\/strong>\u00a0is going to replace the old learning models, making them definitely more efficient.<\/p>

Several studies pointed out that it is possible to acquire more than the 90% of notions and knowledge by using gamification mechanisms, in comparison to traditional learning techniques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WHAT DOES GAMIFICATION STAND FOR? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A crucial aspect is to define exactly what gamification means. As you may guess, it derives from the word \u201cgame\u201d; however, gamification has a wider meaning. The gamification represents an extremely effective tool to transmit different kind of messages and to foster users\u2019 active behaviours, in order to achieve specific personal or company\u2019s objectives. The core aspect of this approach is represented by users and their active engagement.<\/p>

For example, the gamification\u2019s typical goals usually are the\u00a0improvement of the customers\u2019 management, the reinforcement of brand loyalty, or the\u00a0rise of employees\u2019 and partners\u2019 productivity<\/strong>\u00a0in terms of performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GAMIFICATION AND SERIOUS GAMES: WHICH ARE THE MAIN DIFFERENCES? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to have a complete overview, it is useful to distinguish gamification from serious games. In fact, it often happens that these two terms are used as synonymous, but that\u2019s not true.<\/p>

Serious games <\/strong>are virtual interactive simulations<\/strong>\u00a0in the shape of a game which aim to reproduce real situations that are complicated to be replicated, in order to achieve specific pedagogical objectives. In this way, it is possible for users to actively participate within an environment that is quite similar to the one in which they normally live, or to act within a fake decontextualised scenario.<\/p>

Instead, gamification is the application of videogames\u2019 elements or game design elements in contexts that are not related to games, in order to increase users\u2019 participation and engagement.<\/p>

The common aspect between gamification and serious games is the intention to propose users something.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GAMIFICATION ADVANTAGES FOR BUSINESS TRAINING <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Companies that aim to implement productive processes and employees\u2019 efficiency should take into account the idea of progressively leaving the traditional models in order to use gamification for providing enjoyable and involving programmes with concrete training benefits.<\/p>

Now, let\u2019s see which are the\u00a0gamification advantages in the professional field<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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