E-learning is a mode of online training that utilises the potential of information and communication technologies (ICT) to offer courses, lessons, exercises and learning materials at a distance. E-learning is an effective and flexible solution for those who want to learn new skills, update their knowledge, obtain certifications or diplomas, or simply enrich their curriculum vitae (CV).
However, e-learning is not just about content; it is also about communication. To reach as many users, potential customers or students as possible, it is essential to have a website that is able to speak their language. A multilingual website, therefore, will offer a choice of languages, making it an indispensable tool for those wishing to expand their e-learning activity internationally.
A multilingual website also has several advantages, both for the end user and for the operator. Let’s see them together one by one.
Table of contents
Benefits for the user
A multilingual website guarantees greater accessibility and usability for the public. Those who access the website will be able to choose the language they prefer, according to their needs, preferences or habits. This will make navigation easier, more intuitive and pleasant, increasing user satisfaction and trust.
A multilingual website demonstrates greater attention to the cultural and linguistic diversity of Internet users. Those who visit the website, even if connected from the remotest corners of the earth, will feel welcomed, valued and understood, perceiving the message that the domain owner respects and values linguistic differences. This will favour the creation of a lasting relationship of trust between the user and the website itself, or those behind it.
A multilingual website enjoys a better reputation. Those who open the website will be able to appreciate the care and professionalism with which the texts, images, videos and other elements have been translated and adapted. This will give the services offered greater credibility and authority, making them more attractive and competitive on the market.
Benefits for the manager
A multilingual website allows the manager to reach a wider and more diverse audience. The website operator will be able to expand its offerings globally and thus attract users from different geographic areas, cultures and languages. In other words, it means to increase one’s visibility, notoriety and popularity and to increase business opportunities disproportionately.
A multilingual website improves positioning on search engines, primarily Google. Those managing the website can customise their SEO (Search Engine Optimization) strategy according to the language target. SEO – let us remember – is the set of techniques aimed at improving the visibility and ranking of a website on the search engine results page (SERP). A multilingual website, in fact, will make it possible to use language-specific keywords, to adapt the content to the cultural context and user expectations, and also to create quality links with other similar or complementary websites. All this translates into a significant increase in traffic, visits and, of course, conversions.
A multilingual website offers a more customised and differentiated service. Those who manage the website will be able to adapt their training offer to the needs, requests and feedback of their users, proposing tailor-made solutions for each target and objective. The added value, loyalty and satisfaction of their customers or students will therefore benefit.
How to create a multilingual website for your e-learning activity?
To create a multilingual website for your e-learning activity, it’s not enough to simply translate content from one language to another. You will have to follow some best practices, which will help you create an effective, functional and quality website. Here are some tips:
1. Choose the languages best suited to your audience
Choose the languages best suited to your audience and your market. You do not necessarily have to offer your content in all possible languages, but only in those that have a real demand and usefulness for your audience. Identify them based on statistical data, market analysis, surveys or feedback.
2. Use a professional translation tool
Use a professional tool (for example DeepL) to translate and adapt your content. Do not rely on automatic or amateur translators, who can compromise the quality and consistency of your content. Contact qualified experts who know the languages, cultures and contexts well and who can guarantee you an accurate, fluent and natural translation.
3. Take care of graphics
Take care of the graphic and visual appearance of your website. Do not overlook the impact that different languages can have on elements such as design, layout and UX of your website. For example, some languages may require more space, some may have a different writing direction, and some may have more characters or special symbols. Make sure your website is adaptable, responsive and harmonious in every language you choose.
4. Monitor the metrics
Constantly monitor and update your website metrics, using tools such as Google Analytics 4. Don’t just create multilingual content that remains unchanged over time. Periodically check performance, statistics, feedback and reviews in each language and make changes, corrections or improvements where necessary. This way, you can keep your website up-to-date, functioning and competitive.
Choose e-Logos to deliver multilingual courses
- upload and manage your training content in as many as 33 languages, choosing between different formats and levels of difficulty;
- monitor and evaluate the progress and results of your users, using analysis, reporting and certification tools;
- integrate and interact with other systems, services and applications, thanks to compatibility with international standards and available APIs.
To date, the e-Logos LMS platform is a secure, reliable and scalable solution that adapts to your needs and objectives. In addition, e-Logos has a team of experts and professionals behind it, offering you support, advice and continuous training.
If you would like to learn more about VITECO’s e-Logos LMS platform or would like to request a free demo, please contact us by filling out the contact form below, by calling +390955865339 or via WhatsApp. We are waiting for you!